Director, Business Development, Smith & Gesteland
Neil spent most of his working career in the professional services field, working with CPAs, architects, and engineers. Neil is the Director of Business Development and Marketing for Smith & Gesteland, a local firm in Madison, involved in all areas of business development. As a leader of strategic planning efforts, he has helped shape key elements of the practice including service delivery model, client satisfaction program, culture shifts, and recruiting efforts. Neil is one of a growing number of marketing professionals, non-CPAs, who have been named partners in their firms.
Prior to S&G, he spent 15 years as the Firm Marketing Director with Virchow Krause, a large, regional firm based in Madison, Wisconsin. Neil also worked for Flad & Associates, a major national architectural and engineering firm as marketing director. Neil holds an MBA from Edgewood College, a bachelorâ€™s degree in business, and an associate degree in marketing.
He is involved in local boards including: Downtown Madison Rotary Club, Wisconsin Center for Performance Excellence, University of Wisconsin â€“ Madison Family Business Center, Association for Accounting Marketing.
Neil was recently inducted into the Association for Accounting Marketing Hall of Fame. He was named one of the 100 Most Influential People in the Accounting Industry by Accounting Today Magazine. He received one of the first Edgewood College Distinguished MBA Alumni Awards. Neil also serves as an examiner in the Wisconsin Forward Award program, a Baldrige-based quality improvement program.