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Anita Matcha

80/20 Advisor
BS, UW-Madison
MBA, Edgewood College



Anita Matcha is Principal and Senior 80/20 Advisor for Compass Advisors management consulting practice. She has expertise in strategic management, financing, sales management, M&A, and divestitures. Matcha worked for nearly 5 years as an 80/20 Strategy Advisor for Smith & Gesteland, a Madison CPA firm, before starting her own company. Prior to consulting, Matcha worked in the advertising and publishing industries for more than 20 years. She was part owner, President and Publisher of Trails Media Group, a magazine and book publishing company. After the sale of that company, she worked as Vice President of Business Development at First Business Bank, and was director of the MBA program at Edgewood College. Her board service includes the Wisconsin Veterans Museum Foundation (treasurer), Madison Area Quality and Innovation Network, Workbench Tool Company, International Regional Magazine Association, and the editorial board of In Business magazine. Matcha was a member of Madison Rotary where she served on the Budget and Finance Committee. She is a published author and recipient of the Outstanding Leadership Award from Edgewood College. Matcha received her undergraduate degree from UW-Madison and her MBA from Edgewood College.