Skip to content

EJ Keeley

 Instructor – Marketing, Management, Research Methods


BA in Marketing, Lewis University
MBA, in Market Research, Northern Illinois University
PhD in Business Administration, Northcentral University



E. J. is Director of Institutional Assessment and Research at Edgewood, and also serves as Senior Adjunct Faculty of Marketing and Management at Edgewood College. 

More than 20 years of teaching experience, including marketing, management, and research methods courses at Northern Illinois University and Eastern Kentucky University, and of course here at Edgewood.

His career-long focus on student success, coupled with his strong background in guiding students to successfully achieve their academic, career, and life goals provides an enriching and motivating educational experience for students.To put it in his words, E.J. is here to “help you be successful in this class, your future classes, and your professional career.”

E. J. has provided leadership, marketing, and management expertise at two large multinational companies. He’s been AVP of Academic Planning and Research at the Argosy University system and Interim AVP of Enrollment Management and Student Success at Eastern Kentucky University where he managed and motivated a division of 120 people.He was also the Executive Director of Institutional Effectiveness & Research at Eastern Kentucky University, with many years of experience in management, marketing, strategic planning, research, accreditation, assessment, and program evaluation in higher education organizations.

Author of many journal articles, book chapters, and presentations focused on enhancing student success, strategic planning, assessment of student learning, and predictive validity of test scores and noncognitive factors.

Published in the Journal of PsychologyJournal of Genetic Psychology, and Journal of Faculty Development, among others.   Most recently, he co-authored a chapter in Peggy Maki’s latest book, Coming to Terms with Student Outcomes Assessment. 

Awarded Best Paper at the Kentucky Association for Institutional Research annual conference for “How Institutional Research Can Have the Maximum Impact on Institutional Effectiveness: Synergies, Best Practices, and Innovative Strategies.”

E. J. also teaches an online student success course at a fully-online university for active military students, veterans, and their families. 

In addition to teaching and doing planning and research, he enjoys spending time with his wife, running, weight lifting, reading, and watching baseball and hockey (and, as his marketing students know, he’s always analyzing the advertisements he sees on TV!).