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EJ Keeley

Dr. Edward J. (E. J.) Keeley is Director of Institutional Assessment and Research and also serves as Senior Adjunct Instructor of Marketing at Edgewood College.  He is experienced in institutional research, accreditation, planning, assessment, and program evaluation in higher education. Before coming to Edgewood College, he served most recently as Executive Director of Institutional Effectiveness & Research at Eastern Kentucky University.  He has taught marketing and management courses at Northern Illinois University and Eastern Kentucky University.  Dr. Keeley holds a Ph.D. in Business Administration as well as MBA and baccalaureate degrees in Marketing.


Dr. Keeley is strongly committed to enhancing and supporting student success.  He has authored journal articles, book chapters, and presentations focused on enhancing student success, assessment of student learning, and predictive validity of test scores and noncognitive factors in the Journal of PsychologyJournal of Genetic Psychology, and Journal of Faculty Development, among others.   Most recently, he co-authored a chapter in Peggy Maki’s latest book, Coming to Terms with Student Outcomes Assessment and was awarded Best Paper for “How Institutional Research Can Have the Maximum Impact on Institutional Effectiveness: Synergies, Best Practices, and Innovative Strategies,” presented at the Kentucky Association for Institutional Research annual conference.


Monroe St
1000 Edgewood College Drive
Madison, WI 53711
Deming Way
1255 Deming Way
Madison, WI 53717
Phone: (800) 444-4861
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