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"Explore Your Passion, and Make a Difference"

  • Wednesday, Feb 10, 2016

Ariel Arneson

Through her work in social media, Ariel Arneson has been making a real difference in the lives of others. You may not have heard of her (yet), but you may recognize some of her work.

About my internship

"I am the Marketing and Development Assistant for the UW Carbone Cancer Center. My job duties include managing our social media pages by maintaining our content calendar, monitoring and responding to social conversations, and content curation such as photography, videography, graphic design, writing, editing and execution of posts and campaigns."

How I chose this internship

"A few years ago, a really good friend of mine was diagnosed with cancer and began treatment at the UW Carbone Cancer Center. To boost her spirits, I co-created a social media campaign for her, ‘#BiebsMeetAly,’ and it ended up going viral. Life got flipped upside down when she passed away. That’s when I decided that I wanted to work somewhere where I could help make a difference. I reached out to the UW Carbone Cancer Center and asked if they would hire me to help with their social media. I’ve been there for over two years now."

Most important things I’ve learned through the internship

"Working for a non-profit is so rewarding! Being able to work with a team of people who all have one common goal (to find a cure for cancer) is both motivating and gratifying. It’s so inspiring to meet with our cancer patients who are directly benefiting from the research that our doctors and researchers have done."

"Pushing the limits and doing the things that 'we’ve never done before' has created some of the most compelling social media content. A video that I took and posted to our Facebook page went viral in July 2015 and has received coverage from many national media outlets including Cosmopolitan, BuzzFeed, Good Morning America, Huffington Post, Daily Mail, People Magazine, Sports Illustrated, MTV, Fox News and USA Today."Ariel and Aaron Rodgers at Carbone fundraiser

"A good mentor equals success. Find one who encourages you, trusts you, critiques you and rewards you. You’re only a student for so long, so find all the mentors you need to help guide you to achievement. I have been lucky enough to have some amazing mentors throughout my previous internships, but my current mentor/boss has been so encouraging and has pushed me to accomplish things I never believed I could."

Using what I’ve learned so far in Communication Studies

"I am currently in both Quantitative and Qualitative Communication Research classes and am conducting research on what types of social media content motivate individuals to donate to cancer research. It’s been great to be able to use my classes to conduct research for my job. Last semester, I took Mass Communication Campaigns and was able to create a campaign for an event that raises money for the UW Carbone Cancer Center. (Aaron Rodgers and Ariel at a UW Carbone Cancer event.) Through the Credit for Prior Learning program at Edgewood College, I'm also getting some credits for my social media experience."

Potential benefits for my career

"Bringing ideas and stories to life through social media has become my niche, and using them to advance the health care industry has become my passion. My experience has also opened up other doors: I went to Los Angeles in September 2015 to do the social media for Miss America and I did the social media for Dick Clark’s New Year’s Rockin’ Eve in December!"

About the Communication Studies major

"The Communication Studies professors not only encourage you to succeed in classes, but they also want you to succeed in life by supporting your obligations outside of class, such as work and community involvement. This semester alone, I am working 20+ hours/week and taking 20 credits. It’s been a challenge, but I don’t think I could have done this at any other school. I've compared Comm Studies degree requirements with friends who have attended other state universities and Edgewood College stands far superior because of the real-world experience it offers and encourages. Through every Communication Studies class, Edgewood College allows you to explore your passions and gives you the tools to really make a difference in the world.”