Marketing and Operations Manager – upGrad Inc
We have an exciting opportunity for an enthusiastic and entrepreneurial marketing and operations professional to be a part of our team in Madison, Wisconsin.
We are recruiting for a Marketing and Operations Manager reporting to the VP of Marketing and Enrollment, North America. This role will be a key contributor on a day-to-day basis and critical to driving visibility and success by working across our University partnership operations; collaborating closely with leaders of all key divisions of the business and the University to drive execution and management of marketing initiatives as well as overall operational efficiencies and comprehensive communication.
As a key member of the team, you will have a rewarding opportunity to progress your career within the global EdTech industry. We are looking for someone who wants to make a difference, explore the world of education, is self-motivated, diligent and embraces the opportunity to take ownership of outcomes.
About upGrad
upGrad is a pioneer in the online education revolution. 4800+ upGrad colleagues are focused on powering career success for a global workforce of over 1.3 billion. It is one of the few integrated lifelong learning tech companies in the world—spanning the college student to the working professional and across undergraduate courses, campus & job linked programs, studying abroad, short form and executive programs, to undergraduate, master’s, and doctoral degrees.
upGrad serves a student base of over three million across 100+ countries and has more than 300 university partners, as well as a robust enterprise business with a client base of over 1,000 companies worldwide. Already termed Asia’s higher education leader, it has offices in the UK, U.S., Middle East, India, Singapore & Vietnam, and a presence in several more countries.
About Edgewood University
Edgewood University’s 2,000 students pursue degrees in the arts and sciences, the humanities, business, education, and nursing. We continue to put students at the center of all that we do, and we remain true to our Dominican Mission as a community of learners committed to building a just and compassionate world. Edgewood University, a Catholic college sponsored by the Dominican Sisters of Sinsinawa, is an Equal Opportunity Employer, committed to academic excellence through diversity in its faculty, staff, and students.
Key Responsibilities:
- Markets products, researching new programs and developing marketing plans, maintaining response operations, and maintaining quality ratings.
- Maintains quality service by collaborating and assisting in enforcing standards when needed, training representatives when asked, monitoring calls when needed, surveying customers, and evaluating outcomes.
- Resolves student problems or improved conversions by creating training materials for sales representatives, maintaining reference manuals and dialogue guides, providing information, and answering questions in collaboration with the Edgewood University team (or other University brand as needed).
- Maintains work process flows by coordinating information and requirements with related operational departments and participating with and providing resources to business improvement teams.
- Keeps management informed by preparing reports, preparing presentations, interpreting information, and making recommendations.
- Create research supporting new programs and partnerships for the company.
- Oversees
- Works with vendors to deliver marketing materials and assets to clients and the public.
- Negotiates contracts for advertising, marketing, and promotions.
This position will be on-site in Madison, WI and will have a salary range of $50,000 to $75,000 a year, depending upon experience. Standard benefits and a flexible work schedule to accommodate the necessity to work in international time zones.
Education, Experience & Licensing Requirements:
- Bachelor’s Degree in marketing or related field, Master’s degree a bonus
- 3-5 years marketing or customer service experience
- Education sector experience required
Whether you are looking to move into the world of higher education or you have experience already, we’d love to meet you. Online education is a growing and changing segment of higher education and it serves a specific target market (the adult working professional) and we are looking for an innovative, action-oriented and organized individual to join our team.
Qualifications:
- Strong data analysis skills
- Project management skills
- Ability to work with multiple stakeholders across time zones
- Excellent communication and collaboration skills
- Market knowledge of higher education preferred
- Self-starter and entrepreneurial
- Quality focus
- Presentation skills
- Excellent written communication skills
- Negotiation skills
- Critical thinking and analytical skills
How to Apply
Interested candidates should forward their resume to: sharold.prather@upgrad.com.